Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+. According to the dairy brand’s Marketing Executive, Karolina Laubscher, the Mother City agency was selected, not only because it addressed the brief very well, its ability […]
HelloFCB+ is using digital and social media to communicate SABC3’s festive season proposition to millennial fans of the channel’s programming. Awarded the task after a strategic and creative pitch held a few months ago, the agency launched the ‘Escape the Norm’ campaign in November to reinforce the channel’s creative platform, ‘The Stage is Yours’. HelloMedia […]
With the school year disrupted as the world battles the coronavirus pandemic, the Western Cape Government Department of Education is urging the 2020 matric class not to give up with its #CommitToFinish campaign. Created by HelloFCB+, the campaign strives to inspire learners to make a commitment to themselves to finish their 2020 matric year by […]
After a stringent three-phase tender process, HelloFCB+ has been awarded the Western Cape Government (WCG) marketing communication account. This is the second time the agency has pitched for and won the business. “This is a very emotional win for the agency,” said HelloFCB+’s Executive Business Director, Nadja Srdic. “It’s a very meaningful account for us. […]
Cape Town-based Camilla Clerke, Executive Creative Director at the human connections agency HelloFCB+, has been named as one of Creativepool’s Creative Industry Influencers of the Year for 2020. Home to over 250 000 talented people and 20 000 of the planet’s most innovative companies, Creativepool is the hub that connects the global creative industry. Its Annual Awards […]
The City of Cape Town encouraged citizens to report domestic violence during the COVID-19 lockdown with a campaign from HelloFCB+. Acknowledging that many families were under additional strain during the quarantine period because of domestic violence, the City briefed HelloFCB+ to encourage audiences to take action to help those who possibly couldn’t call for help […]
The City of Cape Town’s COVID-19 Toolkit for SMMEs, a HelloFCB+ brainchild, is being used as a best practice model for post-lockdown workplace readiness in other parts of the world following its entry into ‘Cities Against COVID-19 Online Global Summit’. The Toolkit, distributed in South Africa in May, was submitted by the City as an entry […]
The City of Cape Town has launched a campaign devised by human connections agency, HelloFCB+, to build empathy for those who have contracted COVID-19 and encourage the communities in which they live and work to stop stigmatising them. The campaign, My COVID-19 Dairy, showcases Vuyokazi Nqayi, a 35-year-old mother of two from Langa, Cape Town. […]
HelloFCB+ has appointed Danielle Sneiders, a seasoned industry executive with 20 years’ management and operational experience, to head the agency. Results-driven and dynamic, Sneiders’ industry-specific skills set includes launch and extension, re-brand, strategy, product promotion, analytics, campaign development, implementation and integration. She started her career at Ogilvy Johannesburg in 1999 before moving to Net#Work BBDO […]