In a bid to give local and national advertisers the most effective reach and a more effective solution for readers and brands, Caxton Local Media is evolving and adapting some of its local newspapers’ footprints. The recent decision was made due to the current tough economic climate coupled with the company’s solution-driven response to these […]
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Caxton to continue publishing newspapers during the Covid-19 lockdown
Announcement from Caxton Local Media C.E.O., Jaco Koekemoer, “There will be quite a few necessary changes to the business.” They key amendments that will affect national advertisers are as follows: No insert advertising will be accepted. Certain publications will not publish – list to be provided asap. Bi-weekly publications, reduced to once a week. Some […]
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Caxton CTP makes sustainability a priority in its business
With almost 50 years in the industry, Caxton CTP has taken steps to ensure that all elements of their print production do not negatively affect the environment. There is a global shift towards going paperless in an effort to save the environment, and a number of companies have been quick to join the bandwagon. However, […]
Continue readingMore TagNewsprint has to adapt to the ever changing world
Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has. Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re […]
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The beauty of local ROP is everything
An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses. “ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within […]
Continue readingMore TagCaxton: Not just informing, but uplifting communities
Caxton’s local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and […]
Continue readingMore TagCaxton – So much more than “just a print company”
Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
Continue readingMore TagCaxton Factories: Providing efficient printing solutions
Caxton Local Media is the largest printer of newspapers in South Africa, with 10 strategically located cold-set factories across the country. Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, explains how the first-world technology and national footprint of their factories create a highly-cost effective, seamless printing and distribution solution […]
Continue readingMore TagRev up your brand presence with Autodealer
In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint. Established over a decade ago, […]
Continue readingMore TagThe distribution process: taking the local paper from printer to postbox
Ever wonder how your local paper ends up in your hands every week? It takes much more than the misperception of a paperboy haphazardly tossing papers on pavements. We spoke to Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, about the complex distribution process that gets local papers […]
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