By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need […]
Johanna McDowell
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Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – […]
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As South African companies head towards the summer holidays, many are winding down. Not so for Marketing Directors, says IAS Managing Director Johanna McDowell, as this six-month period has come to be known as “review season”. “Just as individuals review their year toward the start of a new one, CMOs and marketing managers begin […]
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By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]
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After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division – IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and […]
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With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable […]
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How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO Date: Monday 18 September 2017 Time: […]
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The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago. Her first job as an intern […]
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Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within […]