LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the […]
Continue readingMore TagTag: LoyaltyPlus
Taking care of the modern, tech-savvy consumer
Customer Relationship Management specialist, LoyaltyPlus, offers its perspective on the challenges and opportunities for service providers. South Africa has long been considered a market of brand-loyal and brand-conscious consumers. The popularisation of loyalty programmes and digital solutions that automate transactions, implies that the modern tech-savvy consumer is more empowered than ever before. Not only has […]
Continue readingMore Tag
From coins to cards to apps – loyalty in business takes on a new form
Both e-commerce and bricks & mortar companies are exploring various channels to not only retain current customers but attract new business. The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions. These programmes are now much more than a mere once-off merit or […]
Continue readingMore Tag
Loyalty, a must in the hospitality industry says LoyaltyPlus
Loyalty programmes or rewards programmes are a major revenue generator in the hospitality industry and keeping operators front of mind, seeing as it is offered to customers who regularly support a company. This is according to leading independent CRM company, LoyaltyPlus, a specialist in complete client retention via cutting-edge loyalty programmes and partnerships.Frik van der […]
Continue readingMore Tag
LoyaltyPlus disrupts in the era of Centralised Virtual Currency
In today’s retail market there is no mistaking the value of the loyalty programme. It is driven by merchants to attract customers and retain their business – but specifically the massive contribution of e-commerce characterised by loyalty or points cards (both physical and digital), according to independent Customer Relationship Management (CRM) specialist, LoyaltyPlus. LoyaltyPlus offers […]
Continue readingMore Tag
Recognising, rewarding and retaining ‘high value customers’
Leading software solutions provider and independent CRM firm LoyaltyPlus offers practical advice and insight In an increasingly tough economic environment, businesses must do all they can to not only attract new customers, but look after existing ones – especially those who are categorised as ‘high value’ or absolutely essential to the survival of the business. […]
Continue readingMore Tag