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    Women Wield The Bulk Of SA Spending Power

    The purchasing power of South Africa’s 18-million female consumers is undeniable given that 71% of them are responsible for grocery shopping, while 60% are the primary purchaser within South African households making them a force to be reckoned with, in the local retail sector. It’s clear that this influence will only grow, with 21-million female […]

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    Mind over money when it comes to consumer prosperity

      Nielsen has launched its 2019 Changing Consumer Prosperity Report which highlights how global consumers think and feel about their financial situation and reveals that when it comes to feeling prosperous, mindset matters more than income. Executive Director, Thought Leadership Nielsen Global Markets Ailsa Wingfield comments; “What we found is that financial factors like income […]

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    Nielsen Fanlinks connects sport fans with brands

    Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. Since sport is such a […]

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    Data fusion launches!

    The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town. #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South […]

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    South Africans display an insatiable appetite for convenience

      South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers This stems from the latest report from global measurement company Nielsen, which focuses on the […]

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    Nielsen announces Africa’s first Digital Audience metric

    The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic […]

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    South African shoppers influenced by clicks and bricks

    New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality; especially in emerging markets, including South Africa. Nielsen’s new global research “What’s in-store for online grocery shopping – Omni-channel strategies to reach crossover shoppers” was conducted in 63 countries to assess consumer […]

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