Nielsen

Random entry RSS

  • Posted in:

    Nielsen Fanlinks connects sport fans with brands

    Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. Since sport is such a […]

    Read more

  • Posted in:

    Data fusion launches!

    The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town. #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South […]

    Read more

  • Posted in:

    South Africans display an insatiable appetite for convenience

      South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers This stems from the latest report from global measurement company Nielsen, which focuses on the […]

    Read more

  • Posted in:

    Nielsen announces Africa’s first Digital Audience metric

    The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic […]

    Read more

  • Posted in:

    South African shoppers influenced by clicks and bricks

    New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality; especially in emerging markets, including South Africa. Nielsen’s new global research “What’s in-store for online grocery shopping – Omni-channel strategies to reach crossover shoppers” was conducted in 63 countries to assess consumer […]

    Read more