Peter KohlÖffel

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    Brands go big on golf courses

    Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in […]

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    Golf courses attract affluent audience with lifestyle and entertainment

    Peter Kohlöffel, National Sales Manager: Golf Ads™, explains that modern golf courses offer something for everyone, which makes them ideal playgrounds for golfers and non-golfers alike. When we think of golf courses, we think of tees, greens, bunkers, fairways and driving ranges. But golf courses are not just about golf. Surprised? The golf course environment […]

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    ProActive™ and Wild Island team up again on successful campaign

    Following on the success of the 2016 activations campaign, Wild Island once again commissioned ProActive™ to implement a widespread promotion with the objectives of augmenting brand awareness and increasing sales. The campaign, which ran over the Easter period, targeted consumers in Gauteng, Mpumalanga, Limpopo and the Free State. The strategy incorporated various tactical elements that […]

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