Ronel De Kock

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    Unpacking the era of Influencer Marketing

    Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers – mainly online. This kind of marketing uses the influence or reach that an individual has on […]

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