IZEA Worldwide Inc, a charter member of the worldwide influencer marketing alliance offering access to over 3-billion global citizens to modern brand marketers, Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent. According to IZEA Chairman and Chief Executive Officer, Ted Murphy, Africa is a largely untapped […]
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HaveYouHeard’s Ryan McFadyen to return to DNA Paris – virtually
HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, who was the only South Africa invited to judge at the inaugural DNA Paris last year, will return as a judge this year – virtually. DNA Paris, an award show and design conference, was founded to discover, progress and celebrate fresh and remarkable design thinking across a multitude of […]
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Toyota SA dips toe in esports arena with new activation from Brand Inc
Toyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc. Part of the HaveYouHeard group, Brand Inc is a collaboration with GGWP (Good Game Well Played) to create a […]
Continue readingMore TagSouth Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown. According to the agency’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active and should be useful, whether to […]
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The evolution of sponsorship
The rapidly evolving world of broadcast and the manner in which consumers engage with the medium is forcing marketers and advertisers to redefine how they talk to their audiences, and what they say. One of the categories within this mix that has the potential to benefit most from the disruption is sponsorship. However, it appears […]
Continue readingMore TagThe two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]
Continue readingMore TagInfluencer Marketing Best Practice
When Ryan McFadyen and Jason Stewart co-founded HaveYouHeard 10 years ago, influencer marketing in South Africa had yet to raise its hand as a new marketing tool. When it did, about five years after, their learning trajectory was steep, but fast, and today their expertise in the influencer marketing arena is acknowledged by global brands […]
Continue readingMore TagFledgling – Still the best word to describe influencer marketing
by HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen The best word to describe the state of influencer marketing in South Africa is ‘fledgling’. If we were to select an analogy closer to home, it would be ‘teenager’; someone showing signs of maturity, promise and independence but just as often being unpredictable and unreliable. And […]
Continue readingMore TagSouth African agency launches Martell’s Home Live global influencer programme in New York
Following its 2018 appointment as the influencer agency-on-record for the luxury beverage brands in the Martell Mumm Perrier-Jouët (MMPJ) stable, South African agency, HaveYouHeard, launched Martell’s global influencer programme in New York at the brand’s first ever Martell HOME Live event. The agency’s Head of Strategy, Ryan McFadyen, was in New York to meet the […]
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