Socio Economic Measure

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    The transition from LSMs to SEMs explained

    There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape.   Developed by Neil Higgs and his team at Kantar TNS, the new SEM (Socio-Economic Measure) […]

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