Conducted by SPARK Media every three years, ROOTS is South Africa’s largest urban, community-level quantitative survey. With fieldwork for the 2019 survey already started from mid-March, there is much anticipation around what the latest findings from the updated questionnaire will reveal, particularly around digital trends, when the data is released in early 2019. Started in […]
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SPARK Media offers support to Black-owned small media agencies
SPARK Media, a division of Caxton & CTP Publishers and Printers, is offering small, black-owned advertising agencies an opportunity like no other. This offer emanates from an agreement between the Competition Commission of South Africa and Caxton and is scheduled to run until February 2021. See Competition Commission settlement details at http://sparkmedia.co.za/caxton-responds-media-reports-fined-competition-commission/ Qualifying small agencies […]
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How safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why […]
Continue readingMore TagMeet the web banners revolutionising online display advertising: Dynamic Ads
Gone are the days of “spray and pray” in online advertising, holding thumbs that your scattered online banners are finding the eyeballs of the right audience. As strategic specialists, SPARK Media are excited to launch a ground-breaking new technology in online display advertising: Dynamic Ads – data-driven, innovative banners which allow for targeted ad customisation, […]
Continue readingMore TagBrand safety and fake news – what’s the deal?
The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with companies that deal directly with reputable publishers. “Brands and advertisers are beginning […]
Continue readingMore TagBlack Friday is coming! Get your brands front and centre
Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises. Traditionally an American shopping holiday, Black Friday has grown in popularity amongst […]
Continue readingMore TagScary facts – courtesy SPARK Media
SPARK Media provides us with some ‘Scary Facts’, just in time for Halloween, with insights from their ROOTS 2016 survey.
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Consumers think about your brands all the time right? No.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK […]
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Put your brand in advertising’s front seat
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across […]
Continue readingMore TagHarness the power of local newspaper inserts this festive season!
With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool. Local newspapers are the preferred medium for retailers and businesses […]
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