By Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South […]
Continue readingMore TagTag: The MediaShop
Oh, to be human
By Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass and nothing stays, and comparing existing things to the flow of a river, you […]
Continue readingMore TagDTT (Digital Terrestrial Television) 101 – the long and the short of it
By Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or lacking full understanding of what exactly DTT (Digital Terrestrial Television) is. DTT employs a […]
Continue readingMore TagUnlocking the power of “hyper-local”
By Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we frequent, the restaurants we eat at, the cinema houses we chose to watch the […]
Continue readingMore TagPost about it!
By: Kgavgelo Masenya, Media Planner at The MediaShop. I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes, and once the food arrived guess what we did? Yep, we grabbed our phones […]
Continue readingMore TagThe evolving face of TV
By Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game – the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we waited impatiently […]
Continue readingMore TagThe MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and private organisations who are stating for mandatory vaccinated employee policies. The hybrid working model of online and bricks and mortar seems to be settling into […]
Continue readingMore TagHow the fast-food industry adapted to survive
Nadine Lerm, Media Strategist at The MediaShop says that the fast-food industry had to adapt in multiple ways to escape the devastating impact of Covid-19. There is no doubt that most industries have gone through a tough time since the Covid-19 pandemic hit South Africa. Lockdowns, supply chain constraints, unrest and load-shedding have all had devastating […]
Continue readingMore TagLead and they will follow
Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward to spending the festive season with friends and family, I ponder over the year that […]
Continue readingMore TagMarketing lessons from 2021
The country has been resilient as we unpack the meaning of a new variant and South Africans and the business community continue to remain agile as our economy evens out and rebounds alongside other countries. South Africa’s back to work momentum is gaining traction as optimism to open up the country’s sectors and regain 2020 […]
Continue readingMore Tag