Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% […]
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The SpaceStation’s Digital Trends workshop emphasises key industry considerations
The SpaceStation, South Africa’s leading digital media sales company and 24.com’s sales arm, hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September. The aim of this industry roadshow was to unpack important considerations for digital media spend and strategy going into 2019.One of the key trends identified was […]
Continue readingMore TagIndustry-leading audience data workshop highlights key learnings for brands
24.com in association with its sales team from The SpaceStation, South Africa’s leading digital media sales company, hosted an industry-leading workshop on Thursday 31 May to explore how data and audience segments can assist marketers and advertisers address a range of marketing challenges, as well as looking at international trends in data. Heading up […]
Continue readingMore TagThe SpaceStation – First African publisher to offer programmatic page takeovers
The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected […]
Continue readingMore TagSouth African sports fans go mobile
The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users online sports habits, and a total of 5900 users responded. “The poll has highlighted how considerably the consumption of sport has evolved and given how important sport is in South Africa it is […]
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