Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after […]
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Toyota SA evolves Toyota Hilux’s strategic positioning with launch of 8th generation
Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ strategic positioning to claim ‘Legendary Toughness’. The Toyota Hilux debuted in South Africa in 1969 and, with its 2nd generation launching in 1973, quickly became the country’s favourite […]
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The 5th Edition of the Toyota Fortuner Challenge goes ahead
The 5th edition of the annual Toyota Fortuner Challenge is going ahead this year, albeit under South Africa’s COVID-19 regulations. While the usual live event will take place without spectators cheering on participants in the flesh, two lucky people will still drive away with a brand-new Toyota Fortuner: the winning contestant and one of the […]
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FCB Joburg launches new ‘star’ in Toyota SA’s galaxy
FCB Joburg has created a 360° through-the-line campaign for the new ‘star’ in Toyota South Africa’s galaxy the Toyota Starlet, utilising television, radio digital and social, out-of-home, print and below-the-line print collateral in dealerships. The Toyota Starlet, an affordable buy with great tech and outstanding safety features, will compete in the highly-competitive Sub B segment […]
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FCB Joburg tweaks concept approved before lockdown for Debonairs
FCB Joburg has tweaked a concept originally conceived, approved and shot before lockdown for Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment. According to the agency’s Creative Director Mbeu ‘Snooze’ Kambuwa, who worked on the TVC with Copy writer Marvin Mpanda and Art Director Kabelo Mabaso, Debonairs Pizza’s Marketing Executive, Toni […]
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Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
Continue readingMore TagLatest episode in #ToyotaStoriesSA campaign another winner on social
The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150 000 Facebook views, 2 224 views on Instagram and over 911 views on YouTube. https://youtu.be/RraapvcoVYg According to Toyota’s Social Media Community Manager, Naniwe Mthimkhulu, #ToyotaStoriesSA is a witty way of interacting and engaging with consumers, and celebrating their […]
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FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected services. The campaign – created by Executive Creative Director Tian Van Den Heever; Designers Jonathan Wolberg, Janine Kleinschmidt and Tsholofelo Masiye; and Copywriter Paul Frade – comprises numerous elements including a […]
Continue readingMore TagSouth African interpretation of global Toyota campaign, Start Your Impossible.
The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, […]
Continue readingMore TagNew heroes brave the 4th Toyota Fortuner 4×4 Challenge
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyota’s highly-successful Fortuner 4×4 Challenge. Launched in 2016, the Toyota Fortuner 4×4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day […]
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