Victor Koaho, IMC Lead at The MediaShop After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue. During the initial period in winter most consumers were confined to their homes, with some not being able to earn a living. This also resulted in businesses being unable to sustain themselves, as they […]
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We’re facing a new way of connecting with consumers
By: Victor Koaho, Business Unit Manager, The MediaShop The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa but for the world at large. This has been exacerbated by the fact that governments around the […]
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Blurred Media Lines
By Victor Koaho, Business Unit Manager, The MediaShop I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop. Radio Bop had some of the coolest voices on radio, and was broadcast out of the then Bophuthatswana. I could only catch Radio Bop […]
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