Following on the success of the 2016 activations campaign, Wild Island once again commissioned ProActive™ to implement a widespread promotion with the objectives of augmenting brand awareness and increasing sales. The campaign, which ran over the Easter period, targeted consumers in Gauteng, Mpumalanga, Limpopo and the Free State. The strategy incorporated various tactical elements that […]
Continue readingMore TagMonth: June 2017
Ticket sales for the 2017 APEX awards are on sale and selling fast!
The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2017 APEX awards events being held on Thursday, 6 July 2017 at The Galleria, Sandton. Tickets for both events – the morning Masterclass and evening Awards Ceremony can be booked online via www.acasa.co.za/apex.aspx The 6th of […]
Continue readingMore TagFive ways for brands to win with diversity and gender bias
In today’s cultural climate, it’s not a question of whether brands will contribute to important social conversations, but when and how. The ‘how’ all depends on the context in which a brand finds itself, its competitive set, and what kind of license consumers give it to speak credibly into the cultural moment. While the means […]
Continue readingMore TagFake News: Communications Industry Destroyer or Disruptor?
Its influence has played a controversial role in the outcome of the US elections, Brexit, and even in the politics of our own country, with a UK-based PR company working around the clock to save the image of one of the most vilified and politically influential families in South Africa. And it doesn’t seem like […]
Continue readingMore TagTransit Ads™ implements campaign for Linctagon
Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 […]
Continue readingMore TagBuilding niche communities online
By Tamsyn Friedman, Group Marketing Manager, CBR Marketing Solutions Online communities are places where people choose to be, where they interact with others who share a specific interest – be it cars, bikes, parenting, scrap-booking or any crafts, any number of health topics, books, nature, sports, art, politics, fashion, gardening, pets – just about any […]
Continue readingMore TagThe public give John Vlismas beef in the WebAfrica Twitter Roast
Roasts, once a thing for Sunday lunch, now an opportunity to take someone down in a very public platform. Look at Justin Bieber, he became a ‘darling’after he took part in a roast. In fact, 35-year-old women started buying his albums publicly and used the #belieber hashtag on their Tinder profiles! Everybody loves to watch […]
Continue readingMore TagThe Publisher Research Council invites the industry to an immersion day
The Publisher Research Council (PRC) has set aside the afternoon of the 11th July to spend with members of the industry to explore recent research changes and answer any questions surrounding the Establishment Survey (ES), SEMs (Socio-Economic Measure), their recent READ studies and the role that the PRC has to play. “As a JIC (Joint […]
Continue readingMore TagHogan Lovells makes its mark on Africa with Boomtown
Global law firm Hogan Lovells identified Africa as part of its growth strategy, and it partnered with Boomtown to successfully make its mark on the continent. Building measurement tactics into each touchpoint, Boomtown’s integrated communications strategy increased traffic to the Hogan Lovells Africa webpage by 79% and social media impressions increased by 225% during the […]
Continue readingMore TagToyota ‘Buffs’ Yaris Image With Yaris Pulse, New Campaign
Toyota South Africa has ‘buffed up’ the Yaris’ image with the launch of Yaris Pulse, which sports a bigger 1.5L engine and improved rear styling among other attractive new features. According to Toyota SA’s Senior Manager of Advertising & Digital Marketing, Aidan Castille, the marketing team was looking for a creative idea that positioned limited […]
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