Blend people, data and technology for Programmatic success

In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed the gathering of digital agencies and clients to provide insights and learnings around all things programmatic, including consolidated programmatic buying, attribution, measurement and the role of creative in performance media. The two–part event programme first […]

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The beautiful truth about sharing

Modern families don’t take the time to talk as much as they used to. Instead we message and live our lives in a digital world,  if you watch the short video clip above you’ll see just how ineffective that is and how much we miss about each others lives. Conceptualised by So Interactive and produced in partnership with […]

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SPARK Media’s clients have heart and talent!

SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an […]

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First Choice launches biggest campaign to date

First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote […]

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