ProActive selected activations partner to the DStv Delicious International Food and Music Festival

Leading activations agency ProActive™ has been selected as the exclusive activations and exhibitions partner for the DStv Delicious International Food and Music Festival. The event is the biggest and most influential lifestyle event in South Africa.  Now in its 5th year, the event will take place at the Kyalami International Grand Prix Circuit in Johannesburg […]

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Telkom Mobile partners with to boost subscriber acquisitions

Paid campaign boosts lead generation by 65% in first 48 hours When consumers visit the cellphone contract comparison engine, they are able to view and compare packages from various Mobile Network Operators (MNO), including Telkom Mobile. As Lance Krom, founder and managing director at Phonefinder, explains, with over 7,000 unique daily visitors and 200,000 […]

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Share your Labello beautiful smile

Labello has teamed up with the Smile Foundation in order to give the gift of a beautiful smile to children born with facial abnormalities. A simple smile has so much power. It can brighten someone’s day in an instant; it can change the way you feel about yourself. A smile can send a message of […]

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Google’s new algorithm, lets call it Fred

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings. […]

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How brands can take experiential marketing to the next level using social media

In our customer-centric world, what consumers really want is communication and engagement that dazzles their senses, touches their hearts and stimulates their minds.  They want added value and campaigns that deliver entertainment and experiences. Brands which can achieve this are on track for success; and even more so for brands that generate campaigns that create […]

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