Innovative campaign drives Radisson Blu Super Breakfast launch

Radisson Blu, the stylish, sophisticated and iconic hotel brand have launched a creative, multi-channel social-media video campaign with local agency Skript to showcase their new breakfast offerings.

Inspired by the magic moments that take place around the breakfast table, the #SuperBreakfastMoments campaign celebrates the Radisson Blu brand and the industry-leading Super Breakfast experience.

The creative execution comprises three slick videos celebrating Radisson’s lavish new breakfast concept and the stylish, upscale Radisson restaurant location, which is an ideal setting for many of life’s great moments.

The memorable moments showcased in the videos include a young executive clinching his first big business deal, a young couple getting engaged while holidaying with Radisson Blu and a family celebrating the news of a forthcoming addition to their household.

“The key message of the campaign is that the best travel moments begin at a superb hotel but they all start with a Super Breakfast,” said Marie-Laure Blaise, Carlson Rezidor Hotel Group’s Senior Marketing Manager, Africa & Indian Ocean. “We’re thrilled that the campaign creates an emotional connection, which is what our Super Breakfast does each morning with our guests.”

“Our breakfasts have always been an attraction for guests,” said Blaise. “The Super Breakfast however, takes this to a new level. Ingredients are also sourced from domestic suppliers as part of our localisation strategy, keeping us culturally relevant, with a sustainable operation.”

The campaign launched on social media, driven by all the Radisson Blu hotels across Africa and the official brand channel with a call-to-action for the public to take a picture of their favourite breakfast item and share it on Facebook, Twitter or Instagram using the official campaign hashtag #SuperBreakfastMoments. Entrants stand a weekly chance of winning a Radisson Blu Super Breakfast for themselves and five friends at a Radisson Blu hotel of their choice during the month of September.

For more information and to watch the #SuperBreakfastMoments videos, click on the links below or follow the conversation on social media using the hashtag #SuperBreakfastMoments.

Radisson Blu #SuperBreakfastMoments

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