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Living creatively

By Unathi, illustrator and graphic designer at Boomtown Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature and humanity and brought it to be. Christianity, […]

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Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times

As South Africans continue digesting the unwelcome news of the country’s gross domestic product (GDP) reduction of 2.2 percentage points in Q1 of 2018 – the worst quarterly contraction in nine years – the marketing profession is evaluating its ongoing quest to showcase the value it can bring to business. Speaking during a panel discussion […]

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The Council of Event Professionals Africa launches

In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created. The brain child of the Southern African Association for the Conference Industry (SAACI), the International Festivals and Events Association (IFEA) Africa, and the Exhibition and Event Association of Southern Africa, CEPA […]

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BBM Signs Eskimi as Exclusive Mobile Advertising Partner in Nigeria

BBM and Eskimi, a global programmatic platform, today announced an exclusive mobile advertising partnership in Nigeria. The combined market-leading, mobile first solutions of Eskimi and BBM enable brands and advertisers to reach and engage with mobile audiences on both Android and iOS across Nigeria. “BBM works with best-in-breed partners globally, in a continuous effort to […]

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Sweet! Gen Next gives Engen the Thumbs Up

Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the ninth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength.  With youth development playing a central role in Engen’s social investment, and sponsorship initiatives, the company remains […]

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Tribeca welcomes three interns to its 2018 internship programme

Tribeca Public Relations (Tribeca) has welcomed Crystelle Laljith, Lerato Mokoena and Minkateko Babane to its 2018 internship programme. Tribeca’s six-month internship programme includes full-time, on-the-job training with a dedicated, multi-skilled consultant team, combined with SETA-accredited NQF Level 5 training that covers leadership and emotional intelligence in the workplace. “Tribeca believes that internships should afford workplace […]

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Does your brand matter?

Does your brand matter? Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Consumers are becoming more and more fickle […]

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