Tseliso Rangaka’s appointment as Chair of the Loeries 2018 is “a milestone moment” according to Ogilvy Cape Town MD Vicki Buys. Rangaka has been ECD at the agency since 2015, when he succeeded Chris Gotz, and Buys says this industry recognition is thoroughly deserved: “Tseliso has changed both the way we work and how we think about what we do and he’s been a key part of some extraordinary output as ECD including ‘Soccer Songs For Change’ for Carling Black Label which won a Cannes Grand Prix this year.”
Rangaka follows Suhana Gordhan into the Loeries’ Chair position and welcomes the chance to help re-shape the industry to meet dynamic, contemporary marketing challenges in South Africa: “Relevance is the key – our creativity must connect with our clients’ markets and reach them in ways that surprise and engage. A critical ingredient to this is getting the right mix of people around the puzzle. That’s when magic happens.”
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