Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all.
The Assegais, run by the Direct Marketing Association, acknowledge the best in South African integrated marketing, and Ogilvy SA CEO Alistair Mokoena was especially pleased with the outcome “because it shone the light on a wide spread of work done for major, long-standing clients – the golds were spread across eight different clients and four different categories”.
Ogilvy SA CCO Pete Case highlighted the achievement of winning three of the four golds awarded in the Experiential Media category; “This is the kind of innovative work that we’re proud to have created. Work that cuts through for brands such as Carling Black Label’s Soccer Song of Change, the OMO Dirt Book and Volkswagen’s Marco Polo Game. They’re all good examples of breaking the mould and finding different routes to today’s audiences.”
Ogilvy’s strength in online campaigns was acknowledged with ten golds in the category, including one for the massively popular KFC ‘Keep Rolling’ video and three for DSTV. The work for KFC gathered over 3.9 billion impressions and over 51 million views in the first 2 weeks of being seeded online.
OGILVY SA ASSEGAIS 2018 WINS
| Category | Entry Name | Company Name | Award |
| 3D | How OMO used a dirty book to reconnect children with playtime and story time. | Ogilvy South Africa | Bronze |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio |
Huggies – The World’s First Baby Marathon | Ogilvy South Africa | Bronze |
| Experiential Media | Carling Black Label – Soccer Song for Change | Ogilvy South Africa | Gold |
| Experiential Media | How OMO used multi-sensory engagement, African fables and dirt to reconnect kids with the world beyond their digital screens | Ogilvy South Africa | Gold |
| Experiential Media | Volkswagen Fuels The World’s Largest Game Of #Marco#Polo | Ogilvy South Africa | Gold |
| Experiential Media | DStv – Halloween Sleepover | Ogilvy South Africa | Bronze |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) |
Volkswagen Fuels The World’s Largest Game Of #Marco#Polo | Ogilvy South Africa | Gold |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) |
Cadbury PS – #SayItWithPS | Ogilvy South Africa | Gold |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) |
DStv Access – Ringa No Makenzo | Ogilvy South Africa | Gold |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) |
DStv – Fanalysis | Ogilvy South Africa | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns |
KFC #BlackFriedDay | Ogilvy South Africa | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns |
KFC Dunked Burgers | Ogilvy South Africa | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns |
Neurobian | Ogilvy South Africa | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns |
Vodacom Repositioning | Ogilvy South Africa | Gold |
| Social Media (Social Media Platforms) |
KFC “Rolling”: Using trends, timing and tactics to win at the F___ W___ C__ | Ogilvy South Africa | Gold |
| Social Media (Social Media Platforms) |
Skip – End of Fast Fashion | Ogilvy South Africa | Gold |
| Social Media (Social Media Platforms) |
Nimeu – 12 Week Challenge #NoMakeUpBride | Ogilvy South Africa | Leader |
| Social Media (Social Media Platforms) |
Pfizer – Life Uncensored | Ogilvy South Africa | Leader |
| Social Media (Social Media Platforms) |
Philips #ShaveToRemember | Ogilvy South Africa | Leader |
| Social Media (Social Media Platforms) |
Vodacom Summer | Ogilvy South Africa | Leader |
| Social Media (Social Media Platforms) |
Cadbury PS – #SayItWithPS | Ogilvy South Africa | Gold |
| Social Media (Social Media Platforms) |
DStv – Fanalysis | Ogilvy South Africa | Gold |
| Social Media (Social Media Platforms) |
DStv – Halloween Sleepover | Ogilvy South Africa | Gold |
| Social Media (Social Media Platforms) |
DStv – The Other Host Nation | Ogilvy South Africa | Gold |
| Integrated Direct Marketing Campaigns |
Carling Black Label #NoExcuse | Ogilvy South Africa | Gold |
| Integrated Direct Marketing Campaigns |
KFC “Make A Meal Of It” The retail ad that united the globe |
Ogilvy South Africa | Gold |
| Integrated Direct Marketing Campaigns |
Huggies – The World’s First Baby Marathon | Ogilvy South Africa | Leader |
| Integrated Direct Marketing Campaigns |
Philips #ShaveToRemember | Ogilvy South Africa | Silver |
| Art Direction | Castle Lite Money Calling – “Unlock it, pour it, sip it, enjoy it, lock it” | Ogilvy South Africa & Egg Films co-entry | Leader |
| Branded Content | Cadbury PS – #SayItWithPS | Ogilvy South Africa | Silver |
| Branded Content | Huggies – The World’s First Baby Marathon | Ogilvy South Africa | Silver |
| Branded Content | Vodacom Youthday | Ogilvy South Africa | Silver |
| Innovative Solutions | “Dirt is Good” – Why OMO created a dirt-activated African fable for children |
Ogilvy South Africa | Leader |
| Innovative Solutions | Carling Black Label – Soccer Song for Change | Ogilvy South Africa | Silver |
| Most Effective Use of Content | KFC “Make A Meal Of It “Using The Most Contentious Content In Soccer To Sell Streetwise |
Ogilvy South Africa | Silver |
| Most Effective Use of Content | Cadbury PS – #SayItWithPS | Ogilvy South Africa | Silver |
| Most Effective Use of Content | Huggies – The World’s First Baby Marathon | Ogilvy South Africa | Silver |
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