Sarah Dexter, CEO at MullenLowe South Africa encourages brands to give some thought to which brand they partner with. It may prove the difference between a successful promo campaign and one that falls flat. There appears to be an increasing focus amongst brands these days on delivering short-term results – a desire to deliver the […]
Mar 2019
Monthly Archives
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by Journo 0 Comments
Ogilvy took home a total of eight awards on the evening. “We’re honoured to be recognised so generously by the industry,” said Ogilvy South Africa CCO Pete Case. “It’s been a year of tough competition in our industry. We’re especially encouraged to have won in such diverse categories – digital and interactive campaigns, as well […]
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Assupol Life’s new brand television commercial was launched at Nu Metro Menlyn, at an event that was reminiscent of a blockbuster preview. Except at this preview, the cast members of the commercial were pleasantly surprised to see that they were the stars being honoured by Assupol Life. The television commercial is the evolution of Assupol’s […]
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by Journo 0 Comments
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain […]
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The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as […]
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by Journo 0 Comments
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity. The independent agency has been hired with a remit including global brand positioning, integrated communications strategy and creative. Amfi Craft hasn’t invested in marketing until […]
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by Journo 0 Comments
South Africa’s top rated media agency, The MediaShop, is committed to the development of young media practitioners within the advertising space. The agency has been running an effective internship programme for a number of years and also tries to employ all of them on a permanent basis once they have completed the programme. On 1 […]
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In an exciting new venture for its stable of media companies, The Nfinity Group, headed by media entrepreneur Ken Varejes enters the Television and Radio broadcast spheres. The company is proud to announce a new partnership with an innovative consumer engagement broadcaster in the form of the Brand Game Shows and its creator Craig Clay-Smith. […]
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At The Jupiter Drawing Room CT, we’ve made a few observations about the Internet. Some of these observations will not be new to you, but here goes: The internet is a made of every demographic imaginable every group, every niche, every massive collective. Within this collective, we are all still humans and humans have certain […]
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by Journo 0 Comments
The literal translation of the word kuier is “to visit”, but the actual meaning carries far more weight and is a versatile Afrikaans word, meaning getting together for meaningful conversations over coffee, a meal, a braai or perhaps a few drinks. It’s a word that carries the notion of warmth, family and friendship that endures […]