Nielsen Sports has launched its first Fan DNATM report in South Africa, which features a new way of segmenting sports enthusiasts and shows that South African fans are blazing a trail in terms of their lifestyles, interests and media consumption patterns making them a highly nuanced and at times hard to understand market. The local […]
Continue readingMore TagMonth: March 2019
2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook
With under a week left before the 2019 Nedbank IMC Conference kicks off on 14 March 2019, it is set to be the biggest IMC conference to date with over 600 delegates attending. “We are very excited to be welcoming so many industry players and specialists under one roof. The event was sold out over […]
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Good Things Guy Brent Lindeque named fourth most influential South African
Hot on the heels of winning Best South African Blog of the Year, founder of South Africa’s Good Things Guy has been named the category winner of ‘Social Enterprise and Philanthropy’ and the fourth most influential South African in the ‘100 Most Influential Young South Africans’ poll. The survey, conducted by leading international PR and […]
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FCB Cape Town and Hellocomputer Campaign Helps Online Florist Bust The Drought
A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa’s largest online florist and gifting company, came to the business’s rescue when sales dried up in 2018. According to Managing Director, Ryan Bacher, the old adage ‘Nothing says I love you quite like flowers’ just didn’t hold water when it came to […]
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Tribeca PR lights the way for Eaton SA
Eaton Electric South Africa (Eaton SA) has renewed its contract with Tribeca Public Relations to support the multinational power management company in achieving its business objectives on the African continent. Reporting into Eaton’s EMEA agency in Dubai, the Tribeca team works closely with executives at the company’s Wadeville facility in Johannesburg to maximise opportunities for […]
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Mind over money when it comes to consumer prosperity
Nielsen has launched its 2019 Changing Consumer Prosperity Report which highlights how global consumers think and feel about their financial situation and reveals that when it comes to feeling prosperous, mindset matters more than income. Executive Director, Thought Leadership Nielsen Global Markets Ailsa Wingfield comments; “What we found is that financial factors like income […]
Continue readingMore TagThe MediaShop says Goodbye to Dick
The MediaShop says “Goodbye” to Richard John Raddon Reed, who only wanted to be called Dick, and who was the founder of The MediaShop. “It is with great sadness that we announce the passing of Dick Reed on 5 March 2019 in Cape Town, where he lived for many years,” says Chris Botha, Group MD […]
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Dani Hynes Directs South Africans ‘Making Strides’ For Johnnie Walker
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were […]
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In-store digital experience to change local retail
In-store advertising innovators Smart Media With the South African e-commerce market expected to top $4.7 billion by 2023 (up from $2.5 billion in 2017), many would be forgiven to think that traditional retail is dwindling. However, there remains significant opportunities for merchants to drive in-store shopping for a more integrated consumer experience.Many retailers make the […]
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Meetings Africa 2019 thrives with locally-developed mobile event app from Flock
Delegates to Meetings Africa 2019, the biggest to date with over 350 exhibitors, embraced the mobile application provided by Flock Event Management to make their show experience seamless and productive. Arguably the premier trade show for the business events and meetings industry on the continent, Meetings Africa showcases Africa’s diverse offering of services and products […]
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