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BCW Africa Takes Four Golds at the SABRES

BCW (Burson Cohn & Wolfe), a leading global communications agency, has scooped four Gold Awards and eight Certificates of Excellence at the 2019 African SABRE Awards. In addition, Blast BCW in Mauritius has been shortlisted for the Platinum ‘Best in Show’ SABRE Award, which recognises the best African campaign of the year.

Robyn de Villiers, Chairman and CEO, BCW Africa commented, “I am very proud of the BCW Africa network and these world-class, results-driven campaigns that have been executed in partnership with our clients. Being recognised and awarded at the SABRE Awards Africa is an honour and reinforces the results that can be achieved when we combine world-class strategic counsel with cutting edge, integrated communications.”

The African SABREs will be presented on 16 May 2019 at a gala dinner that takes place during the African Public Relations Association’s annual conference in Kigali, Rwanda.

The full listing of BCW honours is:
WINNERS

  • GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS: MonnBienKale — Nestlé with Blast BCW (Mauritius)
  • CORPORATE SOCIAL RESPONSIBILITY: MultiChoice Talent Factory — MultiChoice Kenya with Engage BCW (Kenya)
  • SPECIAL EVENT/ SPONSORSHIP: WINNER: #kenyatradeweek — Export Promotion Council, Kenya with Engage BCW (Kenya)
  • NOT FOR PROFIT/ CHARITIES: The Africa Trade Forum — Rockefeller Foundation with Engage BCW (Kenya)

 CERTIFICATES OF EXCELLENCE

  • GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS: Samsung Launch of the new flagship S series (Star) — Samsung with D1 Maroc BCW (Morocco)
  • GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS: MultiChoice Talent Factory — MultiChoice Kenya with Engage BCW (Kenya)
  • GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS: Launch of Spark 2 — Tecno Mobile with D1 Maroc BCW (Morocco)
  • CORPORATE SOCIAL RESPONSIBILITY: Cartoon Network’s PPG Awards — Turner Africa with BCW Africa (South Africa)
  • INTEGRATED MARKETING: #kenyatradeweek — Export Promotion Council, Kenya with Engage BCW (Kenya)
  • MARKETING TO CONSUMERS (NEW PRODUCT): Everyone deserves to dress well! — LC Waikiki with BCW Africa (South Africa)
  • MARKETING TO CONSUMERS (EXISTING PRODUCT): Miss Cadum Activation – Colgate Palmolive with D1 Maroc BCW (Morocco)
  • MEDIA, ARTS & ENTERTAINMENT:Cartoon Network Creative Lab (CN Lab) — Turner Africa with BCW Africa (South Africa)

 FINALISTS (to be announced on the night)

  • THE PLATINUM SABRE AWARD FOR BEST IN SHOW: MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe (Mauritius)