Digitising The Automobile Association Of South Africa’s Legacy System – Saving Time And Cost

The Automobile Association of South Africa (AA SA) faced mounting costs from a legacy communications system, in addition to requiring an omni-channel solution that enabled easy integration into existing communication channels. Itec developed an easy-to-implement and cost effective solution using the Mitel communications system AA SA mandated Itec to transform their existing legacy communications contact […]

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Video marketing trends for 2019

Yum Yum Videos’ 2019 Video Marketing Trends Survey. Some of the stats include: * 67% of queried businesses are planning to make more than three videos this year. * 83% of business owners are going to invest in explainer videos in 2019. * Instagram has the best video marketing ROI compared to other social media platforms. […]

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Fortune Favours Brave(r) Brands

Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and […]

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Did someone say ‘meerkat’? Toyota SA and old family friends launch bespoke limited-edition Hilux

Toyota SA has launched the next chapter in Toyota’s GR product story – a bespoke limited-edition Hilux GR Sport – with a new television commercial from FCB Joburg, featuring old family friends. ‘GR’ is the acronym for Gazoo Racing, Toyota’s global motorsport division. The first chapter in its GR product story of high-performance, limited-edition models […]

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