The Marketing Research Foundation (MRF) is delighted to announce the appointment of Johann Koster as CEO of the organisation. Johann will be spearheading the MRF’s upcoming MAPS initiative and working closely with existing and potential members.
The MRF is an independent non-profit company, acting as the custodian and repository of research expertise for marketers and their advertising industry partners.
Johann has a long and steady track record both with the MRF and SAARF where amongst other duties, he oversaw SAARF’s organisational repositioning and developed sustainable value propositions that were needed at the time.
“I’m extremely passionate about the research industry and am especially looking forward to launching and updating the industry on MAPS, the long-awaited products and brands replacement survey for AMPS, soon. We know that this comprehensive national product and brand data research is long overdue to once again drive improved advertising effectiveness and ROI.
It would be remiss of me not to thank my predecessor Greg Garden for the great work he put in to building and enlisting new members into the MRF. We wish him well for the future,” he says.
Johann is by trade a commercial strategist with compelling leadership skills and a proven track record in leading a team. Detail oriented, with a pragmatic approach to problem solving, he is well placed to elevate the MRF to its next phase of operation.
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