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Nielsen rolls out Identity System for Digital Ad Ratings

Nielsen advances and brings scale for the digital measurement of the open web in South Africa Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues […]

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Adspend – May 2022

The Top 10 South African May 2022 advertisers Advertiser May-20 Advertiser May-21 Advertiser May-22 1 GOVERNMENT NATIONAL  R          85 783 692 UNILEVER SA  R        165 097 171 CLIENTELE LIMITED  R        133 828 880 2 OUTSURANCE INSURANCE  R          82 326 477 GLAXOSMITHKLINE  R        144 481 074 SHOPRITE HOLDINGS LTD  R        109 824 827 3 GLAXOSMITHKLINE  R          […]

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