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Adspend – June 2022

The Top 10 South African June 2022 advertisers

Advertiser Jun-20 Advertiser Jun-21 Advertiser Jun-22
SHOPRITE HOLDINGS LTD  R        127 583 917 GLAXOSMITHKLINE  R        140 233 989 UNILEVER SA  R        159 669 317
GLAXOSMITHKLINE  R          92 335 820 SHOPRITE HOLDINGS LTD  R        132 834 747 SHOPRITE HOLDINGS LTD  R        154 189 238
CLIENTELE LIMITED  R          86 915 812 FIRST RAND BANK LTD  R        112 345 486 CLIENTELE LIMITED  R        118 785 000
OUTSURANCE INSURANCE  R          83 424 605 OUTSURANCE INSURANCE  R        107 738 399 OUTSURANCE INSURANCE  R        109 295 504
SHOWMAX  R          75 063 307 UNILEVER SA  R          97 614 349 TELESURE INVESTMENT HOLDINGS LTD  R          81 364 376
RECKITT & BENCKISER  R          60 148 137 CLIENTELE LIMITED  R          96 102 696 RECKITT & BENCKISER  R          74 797 120
GOVERNMENT NATIONAL  R          53 978 683 RECKITT & BENCKISER  R          77 756 088 SPAR SOUTH AFRICA  R          67 212 287
TELESURE INVESTMENT HOLDINGS LTD  R          49 861 084 TELESURE INVESTMENT HOLDINGS LTD  R          76 050 287 GLAXOSMITHKLINE  R          66 660 930
UNILEVER SA  R          41 070 161 SPAR SOUTH AFRICA  R          73 310 912 MOBILE TELEPHONE NETWORK  R          64 937 977
FIRST RAND BANK LTD  R          35 986 930 PROCTER & GAMBLE  R          62 095 813 PICK N PAY  R          63 509 994
 R 706 368 456  R 976 082 766  R 960 421 743

South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media

  • The top 10 spenders invest about over R700m-R980m YoY in the month of June and make up 24-29% of total advertiser spend in June YoY.
  • The top advertisers are driven by the FMCG and Insurance categories.
  • Collectively Shoprite Holdings LTD was the biggest spender.
  • Overall top 10 spend increased in June YoY +38% in 2021 and decreased -1.6% in 2022.
  • In June 2020 Showmax was the 5th top spender and capitalised on the increased in home consumption during the inception of COVID 19 in ZA.

View the tracked monthly South African advertising spend.