Adspend – July 2022

The Top 10 South African July 2022 advertisers.

	Advertiser	Jul-20	Advertiser	Jul-21	Advertiser	Jul-22
1	SHOPRITE HOLDINGS LTD	R        106 269 415	CLIENTELE LIMITED	R        119 012 839	UNILEVER SA	R            246 260 863
2	OUTSURANCE INSURANCE	R          97 082 525	SHOWMAX	R        113 343 695	CLIENTELE LIMITED	R            171 011 524
3	UNILEVER SA	R          92 983 926	OUTSURANCE INSURANCE	R        106 736 721	SHOPRITE HOLDINGS LTD	R            125 625 239
4	GLAXOSMITHKLINE	R          91 959 412	GLAXOSMITHKLINE	R        105 576 209	OUTSURANCE INSURANCE	R            103 777 970
5	CLIENTELE LIMITED	R          89 000 697	SHOPRITE HOLDINGS LTD	R        101 744 239	TIGER BRANDS	R             84 966 527
6	RECKITT & BENCKISER	R          63 820 609	UNILEVER SA	R          92 793 632	RECKITT & BENCKISER	R             80 414 195
7	TELESURE INVESTMENT HOLDINGS LTD	R          62 497 739	TELESURE INVESTMENT HOLDINGS LTD	R          86 907 511	PICK N PAY	R             80 035 985
8	PICK N PAY	R          49 798 479	FAMOUS BRANDS LIMITED	R          79 366 849	SPAR SOUTH AFRICA	R             76 982 940
9	SPAR SOUTH AFRICA	R          49 778 363	FIRST RAND BANK LTD	R          77 750 340	FAMOUS BRANDS LIMITED	R             70 062 553
10	FRUIT VEG CITY	R          31 480 375	SPAR SOUTH AFRICA	R          71 065 255	TELESURE INVESTMENT HOLDINGS LTD	R             68 113 552
		R 734 671 540		R 954 297 290		R 1 107 251 348

South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media

• The top 10 spenders invest about over R730m-R1.1b YoY in the month of July and make up 26% of total advertiser spend in July YoY.
• The top advertisers spend is driven by the FMCG and Insurance categories.
• Collectively Unilever SA was the biggest spender.
• Overall top 10 spend increased in July YoY +30% in 2021 and +16% in 2022.
• In July 2021 Showmax was the 3rd top spender and capitalised on the increased in home consumption during the inception of COVID 19 in ZA.

View the tracked monthly South African advertising spend.