Adspend – September 2022

The Top 10 South African September 2022 advertisers.

	Advertiser	Sep-20	Advertiser	Sep-21	Advertiser	Sep-22
1	UNILEVER SA	R153 687 468	UNILEVER SA	R272 561 632	UNILEVER SA	R233 360 772
2	SHOPRITE HOLDINGS LTD	R118 850 145	SHOPRITE HOLDINGS LTD	R157 622 005	SHOPRITE HOLDINGS LTD	R167 405 053
3	CLIENTELE LIMITED	R104 702 865	TIGER BRANDS	R124 822 611	CLIENTELE LIMITED	R142 557 313
4	OUTSURANCE INSURANCE	R94 602 521	CLIENTELE LIMITED	R111 934 050	OUTSURANCE INSURANCE	R108 863 624
5	TELESURE INVESTMENT HOLDINGS LTD	R84 452 531	OUTSURANCE INSURANCE	R104 049 705	TELESURE INVESTMENT HOLDINGS LTD	R88 548 705
6	GLAXOSMITHKLINE	R83 587 057	TELESURE INVESTMENT HOLDINGS LTD	R97 658 846	TIGER BRANDS	R83 252 877
7	GOVERNMENT NATIONAL	R77 353 481	GLAXOSMITHKLINE	R87 563 142	PICK N PAY	R72 142 892
8	RECKITT & BENCKISER	R62 483 554	VODACOM COMMUNICATION	R85 316 451	GLAXOSMITHKLINE	R71 285 785
9	BEIERSDORF CONSUMER PRODUCTS	R62 087 008	FAMOUS BRANDS LIMITED	R75 306 251	FAMOUS BRANDS LIMITED	R68 126 634
10	PEPKOR HOLDING LIMITED	R52 382 270	RECKITT & BENCKISER	R72 263 787	BEIERSDORF CONSUMER PRODUCTS	R67 328 902
		R894 188 900		R1 189 098 480		R1 102 872 557

South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media

• The top 10 spenders invest about over R894m-R1b YoY in the month of September and make up about 26% of total advertiser spend in September YoY.
• The top advertisers spend is driven by the FMCG and Insurance categories.
• Collectively Unilever SA was the biggest spender.
• Overall top 10 spend increased in September YoY +33% in 2021 and decreased -7.3% in 2022.

View the tracked monthly South African advertising spend.

Prepared and distributed by Owlhurst.