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Adspend – October 2022

The Top 10 South African October 2022 advertisers.

Advertiser Oct-20 Advertiser Oct-21 Advertiser Oct-22
1 UNILEVER SA  R        184 816 811 UNILEVER SA  R            295 202 729 UNILEVER SA  R            251 855 632
2 GLAXOSMITHKLINE  R        108 602 439 SHOPRITE HOLDINGS LTD  R            163 603 293 CLIENTELE LIMITED  R            168 493 402
3 CLIENTELE LIMITED  R        106 742 463 VODACOM COMMUNICATION  R            136 472 452 SHOPRITE HOLDINGS LTD  R            158 154 088
4 OUTSURANCE INSURANCE  R        103 853 290 OUTSURANCE INSURANCE  R            103 171 628 OUTSURANCE INSURANCE  R            119 634 853
5 TELESURE INVESTMENT HOLDINGS LTD  R          95 322 560 CLIENTELE LIMITED  R             95 230 325 GLAXOSMITHKLINE  R            104 737 156
6 SHOPRITE HOLDINGS LTD  R          91 848 804 TELESURE INVESTMENT HOLDINGS LTD  R             93 283 179 VODACOM COMMUNICATION  R            101 608 546
7 BEIERSDORF CONSUMER PRODUCTS  R          71 885 128 RECKITT & BENCKISER  R             90 161 850 FAMOUS BRANDS LIMITED  R             84 694 752
8 SPAR SOUTH AFRICA  R          59 527 095 GLAXOSMITHKLINE  R             86 646 827 TELESURE INVESTMENT HOLDINGS LTD  R             77 346 400
9 GOVERNMENT NATIONAL  R          54 989 060 FAMOUS BRANDS LIMITED  R             76 779 369 NEDBANK  R             77 108 992
10 RECKITT & BENCKISER  R          53 227 916 BEIERSDORF CONSUMER PRODUCTS  R             72 737 895 TIGER BRANDS  R             74 375 001
 R        930 815 566  R         1 213 289 547  R         1 218 008 822
  • The top 10 spenders invest about over R1.2b YoY in the month of October and make up about 26% of total advertiser spend in October YoY.
  • The top advertisers spend is driven by the FMCG and Insurance categories.
  • Collectively Unilever SA was the biggest spender.
  • Overall top 10 spend increased in October YoY +30% in 2021 and increased +0.4% in 2022.

South African Adspend data provided by Kevin Levy, Strategist at Meta Media

View the tracked monthly South African advertising spend.

Chart by Visualizer