Tribeca Public Relations welcomes new account director

Tribeca Public Relations has welcomed Regomoditswe (Rego) Kobe to the team as an account director. She is responsible for overseeing the strategic direction and implementation of PR campaigns for clients including Eaton, the South African Institute of Professional Accountants (SAIPA), Bestmed Medical Scheme, and Saab, as well as new business across industry sectors.

Rego works with and manages a growing team of career-driven (all-female) consultants, supporting, guiding and counselling each person to achieve measurable results on behalf of clients and further develop their skills in offering exemplary client service.

With over eight years’ experience in public relations, Rego has built a versatile career for herself working across clients including Cliff Dekker Hofmeyr, Metropolitan, and SITA.

She describes herself as a forward-thinking communications and PR professional offering strategic client liaison and brand collaboration, highlighting that she values a strong client-consultant relationship.

“Rego is a friendly and passionate person, and an all-round team player, who wants the best for her clients and her team. We believe she is a valuable asset to the team and agency, and look forward to helping her reach new goals in your career,” says Kelly Mossop, team leader at Tribeca Public Relations.