Latest Industry News
Nielsen Fanlinks connects sport fans with brands
Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. Since sport is such a... Continue reading→
Newsprint has to adapt to the ever changing world
Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has. Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re... Continue reading→
AMASA Appoints Memoria Masilela as Vice Chairperson
On the back of announcing its 2018/19 committee, the Advertising Media Association of South Africa (AMASA) has confirmed the appointment of committee member Memoria Masilela as Vice Chairperson, serving alongside Wayne Bishop as Chairperson. Wayne says: “We are absolutely thrilled to announce Memoria as this year’s new Vice Chair. She has brought energy and passion... Continue reading→
JCDecaux brings JOY to the Gautrain commute
Beauty, glamour, elegance and JOY were the themes of the recent Gautrain commute as passengers were treated to the out of home (OOH) portion of Dior’s inspirational, international campaign, featuring Jennifer Lawrence as the face of this iconic new fragrance. The glossy creatives which graced much of the Gautrain routes earlier this year were part... Continue reading→
black adds fresh out the cinema movies for the festive season
Premium entertainment streaming platform, black, today announced that it will be adding new fresh out-of-the-cinema blockbuster movies to rent or buy. Movies including Teen Titans Go! To the movies, The Incredibles 2, Ant-man and the Wasp, Skyscraper, Mama Mia-Here We Go Again, The Meg, Christopher Robin, The Darkest Minds, Mission Impossible-Fallout, The Predator and Crazy... Continue reading→
Magnetic Storm wins Transnet National Ports Authority tender to bring the People’s Port Festival to life
Following a formal tender process, for the second consecutive year, Magnetic Storm has been appointed to bring the People’s Port Festival to life for Transnet National Ports Authority (TNPA). Managing the event from conceptualisation through to clean-up, Magnetic Storm is overseeing the logistics of the event being held on December 1st and 2nd, in partnership... Continue reading→
Lafarge cements its brand in South Africa with Boomtown
Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director,... Continue reading→
When You Grow Taal You Can Grow Taller
For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work. For an agency so passionately fuelled... Continue reading→
The SpaceStation’s Digital Trends workshop emphasises key industry considerations
The SpaceStation, South Africa’s leading digital media sales company and 24.com’s sales arm, hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September. The aim of this industry roadshow was to unpack important considerations for digital media spend and strategy going into 2019.One of the key trends identified was... Continue reading→
Black Friday More Heyday Than Hype For SA’s FMCG Retail Sector
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. According to findings from Nielsen’s Advanced Analytics division the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector. This is based on Nielsen’s retail scanning data which shows that in November 2017, FMCG sales... Continue reading→