Latest Industry News
Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the... Continue reading→
Boomtown rolls out the Bronx Woman SS18/19 campaign
Shifting the campaign for Bronx Woman up a gear, and building on its messaging of “It’s so me!”, Boomtown has rolled out the spring/summer 2018 campaign by asking the question “Why be ordinary?” Working with Bronx Woman for the past two years, Boomtown kept the essence of self-expression and encouraged ladies to express their true... Continue reading→
Who is listening if we are not?
Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent’ type of behaviour. There’s no doubt that technology is changing how we communicate these days. We’re constantly multitasking while losing the essence of face-to-face... Continue reading→
Employee benefit marketing: Here’s how to ensure your staff know and use their benefits
Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their employees. Discounted entertainment, concierge services, legal and medical advice, tutor services for their kids, delivery services… the list is endless. And with the current state of the job market and the pressure on offering competitive remuneration,... Continue reading→
#PrimediaBigLove spreads love with the Biggest Valentine’s card!
Primedia Outdoor made Valentine’s Day extra special, by taking over the streets and social media. They invited the public to send Valentine’s Day messages of love to their partners, family, friends and colleagues on Twitter and then have their message automatically showcased on Primedia Outdoor’s urban and mall digital out-of-home holding. People joined in their... Continue reading→
Bridget Johnson Joins Riverbed
Bridget Johnson needs little introduction in the ad industry. For the past 20 years, she’s been building her career as a respected creative, who has made her mark on multiple brands, winning numerous local and international awards for both creativity and effectiveness. Late last year, Bridget partnered with Monalisa Sibongile Zwambila at Riverbed on aware.org’s festive season Re-Think, drive-through... Continue reading→
SA creatives chosen for global awards jury!
In a powerful acknowledgement of the country’s standing in the global advertising industry, two South African creatives have been selected to serve on the jury for international advertising awards competition Dubai Lynx 2019, from March 10-13. Bronwen Rautenbach will judge the design category at Dubai Lynx 2019 and will be a member of the... Continue reading→
VISI 100th issue hits the stands
South Africa’s preeminent design, architecture and interiors magazine, VISI, is celebrating 100 issues. First launched as an annual in 1998, the February/March 2019 edition marks a tremendous milestone for this highly regarded publication that has consistently recognised and supported local creativity and been awarded for its thought-leading, boundary-pushing approach.Fans of VISI have long been collecting... Continue reading→
Living & Loving launches online video series
Caxton Magazine’s Living & Loving brand, one of South Africa’s favourite and most trusted authorities on pregnancy and motherhood, has expanded its consumer touchpoints to include a new online video series aimed at moms and moms-to-be. “Following a five-episode trial series at the end of last year, we’re thrilled to announce that we have secured... Continue reading→
Want to be more productive? Stop multi-tasking
By: Jane Stevenson,Director of Magnetic Storm and MD of Magnetic Minds Think you’re good at multi-tasking? Feeling energised that you can attend to your emails while listening and contributing to a conference call? You’re wrong. I recall in years gone by how I used to be so proud of the fact that women, in particular,... Continue reading→