Latest Industry News
Golf Ads Ensured No Holiday ‘Down Time’ For Brands
Corporate South Africa may have shut down over the holiday season, but for brands wanting to continue speaking to a targeted audience, Golf Ads™ continued offering an effective solution over a time period when most traditional advertising often misses the mark. Golf Ads™ has an innovative product portfolio with a presence at 80 key golf... Continue reading→
Four lucrative career options for anyone considering a job in gaming
The global gaming industry is worth over $138 billion, making it one of the most lucrative commercial markets in the world. With global revenues increasing year-on-year, young gamers and students interested in a career in gaming are increasingly looking at how they can turn their passion into a career allowing them to make a living... Continue reading→
Nfinity Reveels latest acquisition
Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms. Nfinity CEO... Continue reading→
Why 360 degree campaigns work in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit... Continue reading→
South African photographer beats worldwide competition to be shortlisted at the 2019 Sony World Photography Awards
The 2019 Awards’ first shortlist announcement shows exceptional single images from around the world Katherine Young from South Africa is shortlisted in the 2019 Awards’ Open competition All Open and Youth shortlisted images announced today are available at worldphoto.org/press Ten Open category winners will be revealed on 26 February, with overall Open and Youth winners... Continue reading→
Publicis Media takes top spot as #1 Global Media Agency
Publicis Media now ranks as the #1 Global Media Agency. This is according to the RECMA’s latest 2018 New Biz Balance Report. The accolade follows a hugely successful year for Publicis Media, which ended with the massive win of brand giant; GSK. Publicis Media excelled in the New Biz balance with it having the highest... Continue reading→
Boomtown rolls out the Seven Wonders Summer Bucket List for Sarah Baartman District Municipality
Building on the Seven Wonders campaign for Sarah Baartman area of the Eastern Cape, Boomtown has rolled out the Seven Wonders Bucket List. The campaign for summer 2018/19. Designed to inspire people to make memories and explore the Sarah Baartman District, the Seven Wonders Bucket List is a list of must-dos within the region. “Every... Continue reading→
APO Group founder addresses students at the leading school for journalism in Francophone Africa
Nicolas Pompigne-Mognard spoke about his rise from journalist to entrepreneur – and the value of the African media industry in shaping economic development across the continent LAPO Group (www.APO-opa.com) founder Nicolas Pompigne-Mognard spoke yesterday at the Centre d’ Etudes des Sciences et Techniques de l’Information (CESTI) in Dakar, Senegal – the leading school for journalism in... Continue reading→
Spitfire Inbound is the winner of the international Happiest Customers award
For the first time ever, a South African inbound marketing agency – Spitfire Inbound – has won HubSpot’s annual prestigious international Happiest Customers award in 2018 for the EMEA region. Beating out some international giants, Spitfire Inbound was selected by international marketing software giant HubSpot, the market leader in marketing automation software, because of our... Continue reading→
Bayeza: breaking boundaries
The Boomtown Bayeza internship programme achieved a 100% employment rate for its 2018 graduates, and it’s looking to recruit talent for 2019. In its seventh year, Boomtown is looking to take on five graduates to expose them to the magic of the ad world, and mould them into outstanding, employable advertising professionals who can break... Continue reading→