Egg Films’ Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jägermeister’s ‘Be the Meister’. The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop […]
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Day to day running around and catching up on all the news
HelloFCB+ and the Western Cape Government Department of Education inspire 2020 matrics to #CommitToFinish their matric year
With the school year disrupted as the world battles the coronavirus pandemic, the Western Cape Government Department of Education is urging the 2020 matric class not to give up with its #CommitToFinish campaign. Created by HelloFCB+, the campaign strives to inspire learners to make a commitment to themselves to finish their 2020 matric year by […]
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Twitter Fleets, is Twitter giving us EVERYTHING except the edit button?
Refilwe Mangweta, Digital Campaign Manager at The MediaShop Twitter has recently launched its version of Facebook and Instagram Stories called Fleets. As with all Stories, these disappear after a 24-hour exposure period so Twitter isn’t offering anything different on that front. As someone who engages a lot on social media platforms, I noticed how my […]
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HelloFCB+ awarded Western Cape Government business
After a stringent three-phase tender process, HelloFCB+ has been awarded the Western Cape Government (WCG) marketing communication account. This is the second time the agency has pitched for and won the business. “This is a very emotional win for the agency,” said HelloFCB+’s Executive Business Director, Nadja Srdic. “It’s a very meaningful account for us. […]
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Siya Kolisi appointed Aquafresh All-in-One Ambassador
Springbok Rugby captain, Siya Kolisi, has announced he has chosen to join forces with Aquafresh as its All-in-One Ambassador and lead a nationwide campaign to inspire the people of Mzansi to reach their full potential. The 29-year-old who led the Springbok team to victory in last year’s Rugby World Cup in Japan, currently plays club […]
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It’s official! Spice Girl Mel B is the host for Season 2 of The Fashion Hero to be shot in South Africa!
Global TV star and inspirational Spice Girl Mel B (Dancing with the Stars, X Factor UK/ Australia and America’s Got Talent) has been officially announced as the host of the show’s second season. Filming starts in March 2021 at Sun City. The ten-episode, 60-minute series will be produced by BBC Studios owned production house Rapid […]
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Boomtown acknowledged with 4 accolades at 2020 Assegai Awards
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It received a Bronze Assegai in the Art Direction category for ‘The Silent Killer – Hypertension Awareness’, created for client […]
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More drama as another local soapie gets canned!
Isabel Smit, Implementation Planner at The MediaShop We all love a good drama. Following our favourite characters, seeing them grow, falling in love and witnessing the newly created love triangles. Discussing or more accurately, arguing with your friends and fellow soap lovers on how the latest plot will end. Well, in line with the 2020 […]
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PMG unleashes a New ‘Force’ in Retail Sales and Marketing Solutions
Provantage Media Group has taken up a strong position in the field sales and marketing arena, thanks to the launch of a new division – Field Force. The unveiling of Field Force sees PMG expand its existing field sales and marketing offering as its own dedicated division, with the goal to grow this division into […]
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The MediaShop: Most awarded at this year’s Assegais
On the back of being named Network Media Agency of the Year at the AdFocus Awards, The MediaShop has claimed victory again at the Assegai Awards, entering and winning five awards, making it the most awarded media agency on the night. Originating in 1998, the Assegai Awards acknowledge and award Integrated Marketing campaigns that deliver […]
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