South Africans are saying ‘Bye-Bye Harold, Hello Bra Gift’ as NetFlorist introduces its new spokesperson to the country with its Mother’s Day campaign launching this week (April 30). For over a decade, the rather naughty, slightly saucy and much-loved character who commented about current affairs and gave witty – and often a little below-the-belt – […]
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The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for […]
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Think Again,Think Riverbed
Riverbed has been awarded the Corporate Communications account for McCain, following an intensive four-way pitch against prominent, multinational agencies. The renowned international producer of frozen vegetables is re-strategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner. The independent, through-the-line creative agency won the pitch based on its ideas-led approach, […]
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#ROOTS2019 – Building Insights with LEGO
ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June. This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new, […]
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AdColony’s Telkom Summer campaign smashes expectations
Utilising a first-to-world technology, AdColony the mobile advertising and marketing platform that delivers innovative in-app mobile video advertising, has delivered an unprecedented 37% engagement rate for Telkom’s Summer campaign smashing the average local industry benchmark of just 3%. AdColony is just one of the innovative media businesses operating under the Nfinity Media banner in South […]
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Ogilvy’s Pete Case Appointed To Worldwide Creative Council
Chief Creative & Innovation Officer at Ogilvy South Africa, Pete Case, has been promoted to Ogilvy’s 12-member Worldwide Creative Council. The Council was originally initiated by agency founder David Ogilvy to spearhead the company’s quest for great ideas and brilliant creative thinking, for the benefit of clients. As a member of the Council, Case will […]
Continue readingMore TagNedbank Banks On Riverbed
Nedbank has appointed Riverbed to manage its Consumer PR. This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas. Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy. While Riverbed has established itself as a through-the-line creative agency, and although there’s an […]
Continue readingMore TagPublicis Machine’s ‘leave no trace’ approach to Sealand Launch campaign resonates
When hot local upcycling brand Sealand wanted to use the opening of its new store to entrench the brand’s philosophy of treading lightly on the planet, it turned to Publicis Machine to re-invent the traditional invitation. The result is as graphically beautiful as the Sealand brand and the high-end design goods for which it has […]
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South Africa’s favourite township brands revealed in Ask Afrika’s Kasi Star Brands survey
The South African township market is vast and diverse – it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty. To this end, Ask Afrika conducts its annual benchmark Kasi Star Brands survey […]
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Why entrepreneurs are the key to unlocking SA’s growth potential
It’s no secret that South Africa has faced difficult financial times in the past few years. With an overall unemployment rate of 27.2 percent and over half of all eligible youth struggling to find work, there is certainly cause for alarm and a need for sustainable solutions. “The fact that government recognises the link between […]
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