Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. […]
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MullenLowe launches Water-Smart Getaways campaign for MINI
To highlight the adventurous spirit of the MINI Countryman, MullenLowe South Africa has launched Water-Smart Getaways – guilt-free water adventures you’ve been dreaming of, an initiative aimed at helping Capetonians save water in the city while enjoying the water indulgences they’ve been deprived of, like having a bath, doing laundry, or taking their car for […]
Continue readingMore TagBoomtown bolsters strategic department
Strategically-led creative for Boomtown’s recent campaign for Ricoffy, saw the brand achieve tremendous growth 2017. And it was through culturally led insights from the Boomtown strategy team’s research that creative effectiveness was realised. It is due to this continued success, that Boomtown has further bolstered its team of strategists for an industry-leading strategic offering. Helna […]
Continue readingMore TagTerry Unser appointed Executive Business Director at 1886
Terry Unser, previously Executive Business Director at FCB Africa affiliate, 1886, has rejoined the agency as Executive Director: Integrated Business. The position, a newly created one, underscores the importance of integration across all media channels and marketing disciplines for 1886’s clients. Her responsibilities include all communication and business development for clients as well as managing […]
Continue readingMore TagA success story – Recruitment start-up Giraffe closes second funding round
South Africa Giraffe, the automated high-volume recruitment start-up, today announced that it has closed a second round of equity funding, led by Edge Growth’s Vumela Fund with participation from Omidyar Network, the Brozin family’s Forever Young Capital and Catapult Trust. Giraffe uses mobile technology and matching algorithms to enable businesses to recruit high volumes of […]
Continue readingMore TagFacebook developments positive for privacy, consumer protection
The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
Continue readingMore TagIt’s back again! Vega to host national ‘Game Jam’
Vega, an educational brand of The Independent Institute of Education (The IIE) students are about to flex their mental muscles yet again for another gruelling two-day ‘Game Jam’, set to take place at the school’s Johannesburg, Durban and Cape Town campuses from 21 to 22 April 2018. The Game Jam will see students, professional game […]
Continue readingMore TagBlacksmith Collective takes creative content production national
Blacksmith Collective, an innovative production collective specialising in content creation and creative problem-solving, has expanded its presence across South Africa, bringing its unconventional approach to content production to the country’s biggest creative hubs. Spear-headed by creative duo, Marcus von Geyso (Executive Creative Director) and Diogo Mendonça (Managing Director), Blacksmith Collective works with a trusted partner […]
Continue readingMore TagAnglo wins with Makarapa
The third series of Makarapa City, Anglo American’s bespoke edutainment radio soapie, conceived and created by brand storytellers Creatrix, won the Drama Category at the 2018 Liberty Radio Awards The series hit the airwaves in 2017 with a twelve-part drama series in six South African languages on selected African Language and Community Stations broadcasting to […]
Continue readingMore TagRevolting Rhymes wins the International Emmy Kids Award for Animation
This was Revolting Rhymes’ 12th major international award; it had previously won the Cristal at Annecy; Best Animated Special at the Annie Awards; Best One-Off Special at Kidscreen; and Best Animation at the BAFTA Children’s Awards. It was also nominated for an Oscar. Produced by Magic Light Pictures, Revolting Rhymes was animated at Magic Light’s Berlin studio and Cape Town’s Triggerfish. Directed […]
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