What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of […]
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Gautrain’s multiple platform and integrated marketing approach proves successful
In 2017, Gautrain joined forces with Contact Media & Communications, in order to create a year-long, integrated, multi-platform marketing campaign using custom print (The Afropolitan magazine and OnRoute magazine), digital media, social media, an experiential activation and all the Gautrain station screens throughout Gauteng. The campaign, which was called “Connecting the Dots” ran […]
Continue readingMore TagThe Niche Guys They Came, They Saw, They Changed
While the South African advertising industry wrestles an array of inevitable changes from empowerment to technology and everything in-between; local advertising agency The Niche Guys have shaped an offering they describe as “hyper relevant for local conditions” and their explosive growth in 2017 proves that clients are increasingly enjoying their service.Through their unique model for […]
Continue readingMore TagStaying on top of digital trends
By Marianna Boguslavsky (http://www.boguslavskyandco.com/) Some of the recent digital trends that I’ve noticed include virtual reality, decentralized social media networks, and the explosive growth of messaging platforms used for business purposes: · When it comes to VR and social media, I believe Facebook Spaces is going to be big, very big. The social VR app […]
Continue readingMore TagPublicis Machine appoints city’s top creative graduates to its Cape Town team
Publicis Machine is proud to announce that its Cape Town team has been bolstered by the addition of three of the city’s hottest creative graduates of 2017 – Chiquita Williams, Richelle Naidoo and Nicholas Pollett, all of whom graduated top of their classes in their respective fields. The decision to hire creative graduates is in […]
Continue readingMore TagThe Brand Council SA (BCSA) announces new board members for 2018.
It is with great excitement that the BCSA announces new members of their Board and management team, many of whom have a creative background and boast an impressive repertoire of achievements that have moved the marketing and advertising industry forward. Joining the Board are Ebert Grobler (Boomtown), Isayvani Lungoomiah (Grid), Masego Motsogi (Grid), Terri-Leigh Cassel […]
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How safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why […]
Continue readingMore TagDebonairs Pizza sides with working Moms
South Africa’s leading quick service restaurant in the pizza market, Debonairs Pizza, has come down squarely on the side of working moms with its value-for-money deal, a wallet-pleasing On the Double® promotion offering two large pizzas – from a choice of six amazing flavor combinations – for just R129.90. Communicating the deal is a 30-second […]
Continue readingMore TagWebAfrica is ‘effing’ up its new campaign
The new campaign says it like it is: Webafrica is effing fast Cape Town, March 2018: You know that feeling when something is so great, it’s amazing? But the word ‘amazing’ doesn’t cut it, and neither do the words ‘wonderful’ or ‘fabulous’ or ‘awesome’. That’s the feeling I’m talking about. When you’re so impressed by […]
Continue readingMore TagTLC’s Salon Media gives Antistax a boost
Hair stylists and their customers share a special bond, they tell each other almost everything. Loyalty between stylist and customer is also very strong, so it stands to reason that advertising in this close knit environment offers great returns. “Advertising in salons through our Salon Media business offers advertisers a non-intrusive form of brand recognition […]
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