The agency, founded as 10th Street Media in 2014, has simplified its name, it’s brand and invested in state-of-the art new premises in Parktown North. It is also in the process of appointing three key senior roles –strategic director, creative director and art director – to bolster its marketing communications capabilities, while relaunching its website […]
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Engen partnership proves the power of support for emerging black entrepreneurs
Unseating his prime competitor to become South Africa’s number one LPG market leader makes Easigas-Reatile Gaz chairman Simphiwe Mehlomakulu extremely proud. But arguably more proud are his partners at Engen, who Mehlomakulu credits with helping position his black-owned and managed company as a key player in southern Africa’s energy sector. Engen calls the former emergent […]
Continue readingMore TagAre you asking the why beyond the why?
Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer. A vital starting point is making […]
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Caxton – So much more than “just a print company”
Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
Continue readingMore TagBrands with a purpose
Engaging where it matters Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions. When we look at it, it makes sense given the country’s demographics. With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a […]
Continue readingMore TagNotice of ABF AGM
The Annual General Meeting for the ABF (Advertising Benevolent Fund) will be held on Thursday 22 March at 3pm. All interested parties involved in the advertising, media and marketing industries are welcome to attend. The meeting will take place at SPARK Media’s offices, Block 3, Burnside Office Park, 410 Jan Smuts Avenue. Please contact chirene@owlhurst.com for […]
Continue readingMore TagAds24 chosen as a 3x finalist in the prestigious international awards for media excellence
Ads24 has been chosen as a 3x finalist in the prestigious INMA Global Media Awards, which this year saw record entries from media companies across 39 countries globally. A total of 830 entries from 220 media agencies were received for 2018 awards, from which an international panel of 50 judges had to whittle the entrants […]
Continue readingMore TagVega students scoop up the Black Pixel award at Bookmarks 2018
Returning to the Bookmark Awards , Vega graduates students, Saraah Saint (Visual Communication ) and Jessica Hay (Creative Brand Communication) were awarded a coveted Black Pixel award in the ‘Best Digital Student’ sub-category. This is the second year in a row that students from Vega have walked away with this accolade. Saint and Hay, who […]
Continue readingMore TagLocal Celebri-Tea, ‘Rooibos’, Makes It Into Marvel Comics!
American media and entertainment giant, Marvel Comics, isn’t an easy medium to break into, however our local celebri-tea, Rooibos, received a mention in the most recent edition of She-Hulk when psychiatrist, Flo Mayer, offered Jennifer Walters (also known as She-Hulk) a cup of… wait for it… ‘Rooibos tea’ to calm her down. Adele du Toit, […]
Continue readingMore TagTLC and Hubble sign new advertisers
Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafe Gold. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which […]
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