The way in which readers and users are engaging with publications has been, and is, changing. To stay ahead publishers must evolve and diversify their revenue streams or risk being left behind. The shift to a data-driven advertising world is in full swing and Caxton is at the forefront of digital innovation, ensuring consumer-insight-driven […]
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Meet the web banners revolutionising online display advertising: Dynamic Ads
Gone are the days of “spray and pray” in online advertising, holding thumbs that your scattered online banners are finding the eyeballs of the right audience. As strategic specialists, SPARK Media are excited to launch a ground-breaking new technology in online display advertising: Dynamic Ads – data-driven, innovative banners which allow for targeted ad customisation, […]
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FCB Africa, FCB Cape Town, Hellocomputer land 11 Bookmark Pixels for 5 clients
FCB Africa and its agencies – FCB Cape Town, FCB Joburg and Hellocomputer – landed 11 Pixels for five different clients at last night’s IAB Bookmark Awards, including a highly sought after Black Pixel. The IAB Bookmark Awards, an IAB SA initiative, rewards excellence in digital communication and recognises the powerful impact interactive has on […]
Continue readingMore TagTribeca PR takes the driver’s seat
Secure Drive has appointed Tribeca Public Relations (Tribeca PR) as its public relations partner to position the company as leaders in secure passenger transportation services.Secure Drive offers tailor-made secure passenger transportation services that can be pre-booked locally and in more than 40 countries in Africa, the Middle East and Asia. Services include a personalised, dedicated […]
Continue readingMore TagSouth African startups need more angels
In his recent SONA address, President Cyril Ramaphosa placed significant emphasis on small business and entrepreneurship. It is no secret that this sector is one of the keys to South Africa’s economic freedom, but in reality, our startup ecosystem is still in its nascent stages. An improved investment landscape, more corporate commitment and grass roots […]
Continue readingMore TagNew Doors Open For SIMONSAYS With New Clients Signed Up – Dezign A Door
Leading local door manufacturer, Dezign A Door, has appointed SIMONSAYS communications to handle its full gambit of communication requirements, including traditional media relations, blogger activations, and digital marketing. A company that manufactures doors for any kind of cupboard – from kitchens, to bedrooms, bars, bathrooms and studies, as well as drawer fronts and more – […]
Continue readingMore TagSA’s largest agency puts the ‘Broad’ into B-BBEE
FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word ‘broad’ in the phrase ‘broad-based black economic empowerment’. As one of South Africa’s largest marketing & communications agency groups, FCB Africa’s B-BBEE initiatives have, […]
Continue readingMore TagGIBS’ Acumen magazine celebrates five years converting business thinking to business action
The University of Pretoria’s, Gordon Institute of Business Science (GIBS) in association with publisher Contact Media and Communications, is celebrating Acumen magazine’s 5th anniversary! Acumen magazine is the school’s business publication that serves as an influential platform connecting corporate South Africa with some of the country’s most dynamic business executives from various sectors of business […]
Continue readingMore TagCorporate events require more experiences, less things
In today’s frenetic business world, corporate events are required to be more about unique and memorable experiences that attendees can participate in and feel, as opposed to the run of the mill formal ‘sit down and listen’ type of affairs. These tailored events do however require a dedicated, skilled and experienced team behind them. “OrangeBlock, […]
Continue readingMore TagDemystifying Brand Public Relations
What is Brand PR? Public Relations (PR) forms part of the marketing mix. It’s considered ‘earned media’, rather than advertising or ‘paid for media’. One of the challenges marketers face is getting publicity to a large audience – and this is where Public Relations fits in: The primary objective is to create a positive public image for […]
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