Six new hires across creative and account management, sees Boomtown adding to its talent fueling the agencies growth, capacity and creative output. Within the client services, Pelokazi Mtwisha, Anina Pienaar and Zanda Twala join the team as account managers. And Danelle Classeen, Sukesh Moodaley, and Siyabonga Ndlebe bolster the Boomtown design force.“Adding young blood to […]
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All-in-one SA cycling platform launches
Cycling enthusiasts and service providers will finally be able to connect with one another thanks to the hubtiger (www.hubtiger.co.za) platform and app launching soon. Developed for cyclists who love their bikes, hubtiger enhances their experience by connecting them with data, information, and service providers instantly in a user-friendly manner. “We have a long-term vision for […]
Continue readingMore TagMarketers to take digital in-house at unprecedented rate
By Johanna McDowell For marketers, who’ve been very focused on budgets during the past 12 months, their expectations of their agency partners will continue to be high. Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this, as […]
Continue readingMore TagMcCain Do Good Be Good Program benefits local Gauteng communities
Be Good, Do Good is at the heart of everything that McCain South Africa does. This led to the launch of their food donation programme in April 2017. Since then McCain Food South Africa has made it their mission to spread joy and happiness to those who need it most through food. Over the course […]
Continue readingMore TagEngen helped secure our success, say star Western Cape matrics
Four standout Western Cape matriculants, all named among the top 50 in the province, say they have Engen’s Maths and Science Schools (EMSS) to thank for helping put them firmly on the path to career success. Huda Adams, Shazia Amoo, Meeka-El Hendricks and Zakiyyah Petersen, began their tertiary studies this month at the universities of Cape […]
Continue readingMore Tag10th Street pulls off Hot Powerball Spot
The production, a partnership with Wetpaint Advertising agency directed by Mfundo Mkhize of Ola Films, showcases the ridiculous things one could do with Powerball winnings. Despite the extremely short filming schedule of a single day, the collective efforts resulted in a fresh production rich in dynamic performances and striking images. “We ran into a few […]
Continue readingMore TagJake Bester joins Dalmatian as Executive Creative Director
Ad industry heavyweight Jake Bester has recently been appointed as Partner and Executive Creative Director (ECD) at Dalmatian Advertising. Bester has eighteen years of creative experience to his name, starting with an 11-year stint at Ogilvy Cape Town and most recently as ECD at Publicis Machine, where he helped build the agency from it’s inception […]
Continue readingMore TagThe rise and rise of washroom media
Everybody uses it, we visit it at least a few times a day, we go there on our own and even though we’re only there for a short time, we remember great graphics and clever payoff lines from the washroom. Industry leader in indoor lifestyle advertising in washrooms, airports, gyms, nightlife, cinema, fitting rooms and […]
Continue readingMore TagBrand Council’s “Brand Barometer” Results Presentation A Success
Last week, the Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry. In 2008, leading members of the Brand Marketing industry gathered with the intention of forming the Brand Council of South Africa (BCSA). Over […]
Continue readingMore TagThe Big Opportunity: How To Grow Brands In Recession
by Rita Doherty, Chief Strategy Officer, FCB Africa Recessions suck, but there is a major opportunity for brands that only comes around in a recession. Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. This is because market share is cheaper […]
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