Consumers proving to be the best brand ambassadors

  More and more marketers and brand managers are realising that their best brand ambassadors are their very own consumers, but they seem unsure where to find them and subsequently, how to “on-board” them. Enter theSALT, specialists in influencer marketing, offering their clients positive brand conversations that originate from existing customers. “A marketer’s existing customers […]

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Flock provides Digital Application for the Integrated Marketing Conference

Flock Event Management’s customisable, flexible and cost-effective mobile app provided delegates and speakers with a seamless experience at the recent IMC 2018 conference. Held in Johannesburg for the 6th time, IMC is said to be the leading marketing and communication conference in Africa, exposing delegates to the full range of communication disciplines including digital and […]

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#EpsonEntrepreneur campaign calls for aspiring entrepreneurs and start-up business owners to take the first step

Epson, global innovators in printing and visual technologies, is supporting future entrepreneurs and start-up companies in South Africa, with the launch of its #EpsonEntrepreneur campaign. The campaign calls for South Africans to self-nominate or nominate budding entrepreneurs and start-up business owners by submitting a 300-word written business elevator pitch or 3-minute elevator pitch video of […]

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Preparing for a new world

In July last year the University of Johannesburg (UJ) opened the doors to a cutting edge initiative that is on trend with global educational trends; the formation of the College of Business and Economics (CBE). The initiative sees the former Faculty of Economic and Financial Sciences and the Faculty of Management joining forces to provide […]

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PAMS – a milestone in reading research realised

This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]

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