Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across […]
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Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]
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FoxP2’s #16DaysOfLight campaign on finalist list for SA’s inaugural Effies.
FoxP2’s #16DaysofLight campaign against gender-based violence has been named as one of only 38 finalists in the inaugural edition of the Effie Awards South Africa. This latest recognition follows acknowledgment of its creativity and execution, as well as effectiveness, by other jury panels globally and locally. Judges in the 2020/2021 Clio Awards gave the campaign […]
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Toyota SA takes the esports high ground with the launch of The Toyota Gaming Engine
Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the […]
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Ongama Zazayokwe joins RAPT Creative
Ongama Zazayokwe has joined South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, as Creative Director. Born and bred in Soweto, Zazayokwe interned at FCB Joburg before joining Ogilvy & Mather, and then collaborating on the I See A Different You project, which started as a blog and evolved into a small agency and […]
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RAPT Creative launches Jameson #TasteInMusic Campaign
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson, as part of the brand’s efforts to ensure it stays top of mind with consumers. The agency, which played an instrumental role in helping clients who historically relied […]
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RAPT Creative showcases South African cities for Ballantine’s global digital campaign
RAPT Creative, a vibrant, energetic, consumer-centric agency with big ambitions (as shown by it establishing a presence in London and Kyiv at the beginning of this year just 18 months after launch), has successfully contributed to liquor brand Ballantine’s current global campaign. The ‘Stay True Cities’ global digital campaign puts the spotlight on real artists […]
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FoxP2 continues to live up to Number 1 Scopen ranking
FoxP2 continues to live up to its Number 1 ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the 2020/2021 Marketing Achievement Awards, including a first place in the Excellence in Brand Positioning category for FNB. This campaign, which positioned FNB as a ‘one-stop-shop’ integrated financial services provider, covered all […]
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Who is the Coolest OG?
In this first-to-TV production, 12 of the Coolest OG’s are competing for a R100 000 grand prize by going through a series of fun and really cool challenges to see if they are truly THEE COOLEST OG. Contestants will go through different challenges in each episode to see who will ultimately win the title of […]
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Boomtown’s new campaign for Maxeco celebrates 30 years – 10-million pairs – of iconic safety footwear
South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is a pioneer of South Africa’s safety footwear industry. In 1991, it used its first direct injection moulding machine to create […]
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