SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes […]
Continue readingMore TagCategory: Events
The MediaShop dominates MOST Awards!
For the seventh time in the past ten years, The MediaShop Johannesburg has taken top honours at the annual MOST Awards. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is always humbling to be recognized by your industry peers and stakeholders. […]
Continue readingMore TagNew heroes brave the 4th Toyota Fortuner 4×4 Challenge
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyota’s highly-successful Fortuner 4×4 Challenge. Launched in 2016, the Toyota Fortuner 4×4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day […]
Continue readingMore TagHaveYouHeard shortlisted in five New Gen Awards categories
HaveYouHeard has been shortlisted in five New Generation Social & Digital Media Awards categories. Founded in 2012, the show honours the innovative use of social and digital media as well as cutting-edge use of online media and tools by agencies and in-house marketing teams from across South Africa. The five finalists for HaveYouHeard are Uber […]
Continue readingMore TagThe Nedbank IMC 2020. Marketing Works. Or does it?
Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? The Nedbank IMC 2020 is themed Marketing Works. Work It! and it will explore why marketing is last on the agenda of every conference call and first to […]
Continue readingMore TagBusinesses need to overcome legacy thinking to innovate
When offering sage career or life advice to angst-filled youngsters pondering their future, there’s a line experienced elders like to quote – “follow your bliss” – it’s a term that was coined in the 70s by the late Joseph Campbell, an American mythologist, writer and lecturer – the popular interpretation being that if you do […]
Continue readingMore TagTickets for MOST 2019 now on sale
Ticket are now on sale for the MOST Awards, the annual celebration of media excellence, which takes place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg. The overall goal of the MOST Awards is to inspire media owners and media agencies to improve the efficacy of their businesses through service performance. The […]
Continue readingMore TagBlack Box 360 returns to Mediatech
The exceedingly popular show stopper Black Box returns to Mediatech and if you were in awe of what the team pulled off in 2017 – you’ll be spellbound this year. That’s the opinion of Mediatech Africa show director Simon Robinson who adds, “It’s hard to improve on perfection but Creative Works and the team who […]
Continue readingMore TagPAMRO: Transforming media research across Africa
With preparations in full swing for PAMRO’s All Africa Media Research Conference in Mauritius in August, we caught up with board member Oresti Patricios to discuss research developments that have taken place in Africa over the past two decades. The Pan African Media Research Organisation (PAMRO) was established 20-years ago as a NPO by a […]
Continue readingMore TagTechnology is leading transformation, but people are still at its heart
Duke Corporate Education (Duke CE) hosted its annual Davos of Human Capital 2019 event on 11 July in Johannesburg, South Africa as an exploration of the intersection of humanity, technology, the future of work and leadership, against the backdrop of unprecedented change and transformation. The one-day high-impact conference brought together more than 500 senior leaders […]
Continue readingMore Tag