The Betway SA20, South Africa’s premier T20 cricket league, proudly celebrates a substantial surge in viewership, as revealed by Nielsen Sports South Africa, solidifying Betway SA20’s position as a premier cricketing spectacle. The impressive growth underscores the series’ widespread appeal and increasing popularity among sports enthusiasts. Nielsen Sports’ analysis of the first 19 fixtures of […]
Continue readingMore TagCategory: News
The ACA Welcomes Gillian Rightford, Ensuring Smooth Transition Following Former CEO’s Departure
The Association for Communication and Advertising (ACA) announces that Ms. Mathe Okaba, who served as Chief Executive Officer for over 5 years, stepped down from her role in December 2023. The Board assures stakeholders that a smooth transition is underway, and in this regard, has appointed Gillian Rightford as Interim Executive Director on a fixed-term […]
Continue readingMore Tag
VML South Africa Announces New Chief People Officer
VML South Africa has announced Unati Moalusi as their new Chief People Officer. She moves across from her current CPO role at Wunderman Thompson to helm the People portfolio in the newly merged business. Not a traditional HR practitioner, Unati holds a master’s degree in counselling psychology with an additional specialisation in industrial and organisational […]
Continue readingMore TagWPP South Africa Comes Out the Closet with Unite SA and the Unite Awards
In a celebration of inclusion, representation and influence, WPP, the global network of advertising, media, marketing and communications agencies, takes a bold step towards greater inclusion and representation with the launch of WPP Unite SA. This new initiative is dedicated to uniting LGBTQIA+ individuals and taking responsibility for the role their creativity plays in shaping […]
Continue readingMore TagRAPT Creative makes stellar debut in SCOPEN’s 2023/24 AGENCY SCOPE
RAPT Creative has taken SCOPEN’s 2023/24 AGENCY SCOPE South Africa by storm to rank 4th on its Agency Performance Table, scoop up four 1st place or tied 1st place results, achieve a top 10 ranking in 9 out of the 11 categories SCOPEN deems most important to agency performance, and rank 7th on the Overall […]
Continue readingMore Tag
Three years of trendable consumer data now available from the MRF
The Marketing Research Foundation’s (MRF) latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from July 2022 to June 2023, is now available to marketers and their designated agencies. The latest quarterly release marks three continuous years of insights into consumer behaviour and spending patterns. “The data, now from over 60 000 unique respondents, over […]
Continue readingMore Tag
Agency Soars Up National Client Rankings
The Brave Group is proud to announce its outstanding achievements in the 2023 SCOPEN evaluations, earning the title of one of the most awarded agencies in South Africa. CEO Musa Kalenga expressed his immense pride and gratitude for this recognition, emphasising a significant leap from twenty-fourth to second place in client rankings: “This recognition from […]
Continue readingMore Tag
Miller Lime Launches in South Africa promising a new level of refreshment in the market Ushering in a new level of excitement and enjoyment in the beer category, offering consumers a refreshing option to invigorate their taste buds, Miller Genuine Draft have added a new addition to the family, with the well-timed introduction of Miller […]
Continue readingMore Tag
Brands maximise DOOH domination as Springboks Land at OR Tambo
The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men’s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the Airport’s International Arrivals terminal. Brands took advantage of the moment by ensuring […]
Continue readingMore Tag
Out of Home (OOH) Media, Sports and the Omnichannel Approach – A Winning Formula
Following South Africa’s record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation’s zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity. Out-of-home (OOH) advertising is consistently included in the marketing mix by […]
Continue readingMore Tag