Marketers and brand managers do love to stay on trend when it comes to the latest advertising developments, but sometimes to the detriment of their own brands. The MediaShop’s Dashni Vilakazi, Managing Director of the Johannesburg office, takes a look at the latest Greenwashing trend. “Greenwashing is essentially promoting products and services that are […]
Digital’s revolution of media, marketing and entertainment didn’t just rewrite the rulebook in terms of value, impact and ROI, it forced change and the development of a new skills set on brand owners, marketers and their agencies. And, while some have the luxury of time to make fundamental shifts to the way they work while […]
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
By Lerato Senne, Insights Strategist at The MediaShop A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’. As a Market Analyst working at one of the biggest print media houses at the time, this really startled me, and the death of AMPS added […]
By Chris Botha, Group Managing Director at Park Advertising Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive season of wrapping paper, Father Christmas’s and overflowing consumerism. I don’t know about you, but I actually cannot believe that we are in August […]
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the “cost of living” topic and how it affects inflation in the media industry. Full-service media agency, Meta Media discusses the topic. As with consumer goods being subject to and […]
By Lwazi Mhlongo, Media Planner at The MediaShop It’s the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified and interest rates are sitting at 5.5% – the highest since 2016. You’d be […]
