The Broadcast Research Council of South Africa (BRC) has announced that a minor amendment to the latest RAMS Amplify™ dataset was made on 3 November 2021. The issue was identified by Ipsos as a duplication of certain respondents in the data. All duplicates have been removed while the software bureaus updated the dataset on the […]
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MAPS all the data in one place!
In its most recent presentation, the Marketing Research Foundation (MRF) released the data of the first full year Marketing All Product Survey (MAPSTM) to its subscribers and the media, marketing and advertising industries. The presentation covered the latest MAPSTM data for the period July 2020 to June 2021 and is the the MRF’s first full-year […]
Continue readingMore TagWhich is one of Mzansi’s Favourite Radio Stations?
Jacaranda FM shares the Broadcast Research Council of South Africa’s (BRC) latest Radio Audience Measurement (RAMS) survey results Jacaranda FM has an audience of over 1.4 million listeners every week SA Radio Awards Commercial Station of the Year, best Breakfast, Drive, and Weekend shows Authentic media partner offering resonance with a 1 558 000-strong digital […]
Continue readingMore TagBRC RAMS AMPLIFY™ data is available!
The much-anticipated BRC RAMS AMPLIFY™ data and radio currency is here! After the release and presentation this coming Friday 29 October 2021, The Broadcast Research Council (BRC) of South Africa’s new RAMS (Radio Audience Measurement Survey) AMPLIFY™ data will be available to the industry. “We are pleased to announce that the data, which the media […]
Continue readingMore TagAll the data, all in one place!
That’s the theme from the Marketing Research Foundation (MRF) who will be presenting the first full-year data of the Marketing All Product Survey (MAPSTM) on 20 October 2021 to the media and advertising industry. “Our MAPS survey certainly has all the rich data that every marketer requires and it is all available in one easily […]
Continue readingMore TagThe Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and complexity of the South African society. Having already shown the strength of its data in quarterly […]
Continue readingMore TagLatest RAMS update from the BRC
The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the […]
Continue readingMore TagBRC announces interim results to the TAMS audit
In the beginning of 2021, The Broadcast Research Council of South Africa (BRC) announced its intention to commission a more comprehensive TAMS (TV Audience Measurement Survey) audit due to rapid changes in the video viewing landscape, a rise in zero ratings, loadshedding and greater challenges faced by technicians servicing the TAMS panel due to COVID-19. […]
Continue readingMore TagBRC announces next Infinite Dial study
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition of the study, set to go infield in August 2021, is sponsored by Triton Digital®, the global technology and services leader to the digital audio […]
Continue readingMore TagMRF’s MAPS quarterly 9 month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The MRF Research Committee has meticulously scrutinised the next quarterly instalment of demographic, intermedia, behavioural, product and […]
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