The partnership enables advertisers and media owners to plan and create targeted, data-driven campaigns and to activate their data in environments where third-party cookies and MAIDs are blocked Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started a collaboration to enable advertisers and media […]
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It’s Digital or Die!
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal! If it hasn’t happened already, how much longer can brands hold on before this becomes […]
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Why SMMEs should podcast
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also the founder of BUSQR and the creator of AMPD Studios (and the director of the MTV Base partnership, AMPD STUDIOS LIVE), both for HaveYouHeard. A veteran of content creation and production […]
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What’s up with data privacy in South Africa?
By Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently interviewed on East Coast Radio (ECR) about our phones tracking every move we make, […]
Continue readingMore TagWhen digital goes on a diet in 2022, we all win!
By: Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a joke about a humble choc-chip cookie riding off into the sunset, I’m talking about […]
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Social e-Commerce ramps up online sales
By Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space. What do we […]
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Wake Up South Africa and join the conversation on Clubhouse
Clubhouse is the latest social media platform to take South Africa by storm. Although this voice-based platform is by invite only and for now, only available to Apple users, five South African friends have launched Wake Up South Africa, a new breakfast talk show on Clubhouse from 08h00 – 09h00 every weekday. It’s a show […]
Continue readingMore TagAre you ready to pay for the blue bird?
Kgavgelo Masenya, Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands. I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely unexpected, we saw it with Google as they introduced YouTube Premium. But if you’re anything […]
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Twitter Fleets, is Twitter giving us EVERYTHING except the edit button?
Refilwe Mangweta, Digital Campaign Manager at The MediaShop Twitter has recently launched its version of Facebook and Instagram Stories called Fleets. As with all Stories, these disappear after a 24-hour exposure period so Twitter isn’t offering anything different on that front. As someone who engages a lot on social media platforms, I noticed how my […]
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Small e-commerce clan creates new Instagram donations concept to raise funds for anti-GBV foundation
A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer […]
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