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CNN International learns how African companies are learning Chinese etiquette

On CNN’s Marketplace Africa, host Eleni Giokos learns how African companies are being educated on Chinese business etiquette to get an edge over the competition and help close deals with Chinese investors. Throughout the programme Giokos speaks to a range of industry experts including Director of the Mandarin Training Centre, Lucia Hau-Yoon, and Managing Director […]

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Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff. “Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to […]

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Bayeza: breaking boundaries

The Boomtown Bayeza internship programme achieved a 100% employment rate for its 2018 graduates, and it’s looking to recruit talent for 2019. In its seventh year, Boomtown is looking to take on five graduates to expose them to the magic of the ad world, and mould them into outstanding, employable advertising professionals who can break […]

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